Huawei Builds Android Alternative: HarmonyOS

Huawei building alternative to android – Huawei building an alternative to Android, known as HarmonyOS, is a significant development in the mobile operating system landscape. Driven by geopolitical challenges and a desire for greater control over its software ecosystem, Huawei embarked on this ambitious project. HarmonyOS aims to provide a seamless and secure user experience across a wide range of devices, from smartphones and tablets to smartwatches and IoT devices.

HarmonyOS is designed to be highly adaptable and efficient, offering a user-friendly interface and a rich ecosystem of apps and services. It leverages distributed technologies to ensure smooth transitions between devices and a consistent experience across different platforms. While HarmonyOS faces the challenge of attracting developers and users, its potential for innovation and disruption in the mobile operating system market cannot be overlooked.

Introduction of HarmonyOS

HarmonyOS is Huawei’s proprietary operating system, designed to be a versatile platform for a wide range of devices. It is an open-source, distributed operating system designed to provide a seamless and unified user experience across various devices. HarmonyOS aims to create a connected ecosystem where devices can communicate and collaborate seamlessly, enabling a more intuitive and efficient user experience.

Key Features and Functionalities of HarmonyOS

HarmonyOS offers a range of features and functionalities, designed to provide a seamless and intuitive user experience across devices. Some of the key features include:

  • Distributed Architecture: HarmonyOS is built on a distributed architecture, allowing devices to communicate and share resources seamlessly. This enables a unified user experience across devices, such as smartphones, tablets, wearables, and smart home appliances.
  • Cross-Device Collaboration: HarmonyOS facilitates seamless collaboration between different devices. Users can seamlessly switch between devices without interrupting their workflow, share files effortlessly, and control multiple devices from a single interface.
  • Microkernel Architecture: HarmonyOS employs a microkernel architecture, which offers enhanced security and performance. The microkernel architecture separates core system services from the application layer, minimizing the attack surface and improving system stability.
  • AI Capabilities: HarmonyOS incorporates advanced AI capabilities, enhancing user experience and device functionality. AI-powered features include intelligent voice assistants, personalized recommendations, and predictive capabilities.
  • Enhanced Security: HarmonyOS prioritizes user privacy and data security. It features advanced security measures, such as secure boot, data encryption, and access control mechanisms, to protect user data and devices from unauthorized access.

Comparison of HarmonyOS with Android

HarmonyOS and Android share similarities in their core functionalities, but they differ in several key aspects:

  • Architecture: HarmonyOS employs a distributed architecture, while Android utilizes a traditional monolithic architecture. This difference allows HarmonyOS to offer a more seamless and unified experience across devices, while Android often requires separate apps and functionalities for each device.
  • User Interface: HarmonyOS features a user interface that is both familiar and unique. It borrows elements from Android, but it also incorporates its own design principles to create a more visually appealing and intuitive user experience.
  • App Ecosystem: Android boasts a vast app ecosystem with millions of apps available. HarmonyOS is still in its early stages of development, and its app ecosystem is smaller. However, Huawei is actively working to expand its app library and attract developers to its platform.
  • Hardware Compatibility: Android is compatible with a wide range of hardware, while HarmonyOS is primarily supported by Huawei devices. However, Huawei is exploring ways to expand its hardware compatibility to other manufacturers.

Target Audience and Devices for HarmonyOS

HarmonyOS is targeted towards a broad audience, encompassing users of various devices, including:

  • Smartphones: HarmonyOS is available on a range of Huawei smartphones, offering a seamless and intuitive user experience.
  • Tablets: HarmonyOS is also available on Huawei tablets, providing a more immersive and productive experience for multitasking and content consumption.
  • Wearables: HarmonyOS powers Huawei wearables, such as smartwatches and fitness trackers, enabling a connected and personalized experience.
  • Smart Home Appliances: HarmonyOS is designed to connect and control various smart home appliances, such as televisions, refrigerators, and air conditioners, creating a unified and intelligent home environment.
  • Automotive: HarmonyOS is also being explored for use in automotive applications, offering a more connected and intelligent driving experience.

HarmonyOS Ecosystem Development

Huawei has made significant efforts to build a thriving ecosystem for HarmonyOS, aiming to attract developers and users alike. These efforts include initiatives to foster app development, establish partnerships, and expand the availability of apps and services on the platform.

Key Partnerships and Collaborations

Huawei recognizes the importance of collaboration in building a robust ecosystem. To accelerate HarmonyOS adoption, the company has forged strategic partnerships with various industry players. These partnerships aim to leverage complementary strengths and create a collaborative environment for innovation.

  • OEMs and Device Manufacturers: Huawei has partnered with several original equipment manufacturers (OEMs) and device manufacturers to bring HarmonyOS to a wider range of devices. This includes partnerships with companies like TCL, Hisense, and Xiaomi, which are integrating HarmonyOS into their smartphones, smart TVs, and other devices. These collaborations help expand the reach of HarmonyOS and increase the number of devices running the operating system.
  • App Developers: To encourage app development for HarmonyOS, Huawei has launched various programs and initiatives to support developers. These programs provide developers with resources, tools, and incentives to create high-quality apps for the HarmonyOS platform. Huawei has also partnered with app developers to port existing Android apps to HarmonyOS, ensuring a wider selection of apps for users.
  • Software and Service Providers: Huawei has collaborated with software and service providers to integrate their services into HarmonyOS. This includes partnerships with companies like Tencent, Alibaba, and Baidu, which are providing essential services like messaging, social media, and cloud storage on the HarmonyOS platform. These collaborations enhance the user experience by providing a comprehensive set of services.

Availability of Apps and Services

The availability of apps and services is crucial for any operating system’s success. Huawei has been actively working to expand the app ecosystem for HarmonyOS.

  • AppGallery: Huawei’s AppGallery is the official app store for HarmonyOS devices. It offers a growing library of apps, including popular apps like TikTok, WeChat, and WPS Office. Huawei has been actively promoting AppGallery and encouraging developers to publish their apps on the platform. The company has also introduced initiatives to incentivize developers to create apps for HarmonyOS, such as offering financial rewards and technical support.
  • App Compatibility: Huawei has implemented mechanisms to ensure compatibility with existing Android apps. This includes support for Android Runtime (ART), allowing Android apps to run on HarmonyOS devices. Additionally, Huawei has developed tools and frameworks to facilitate the porting of Android apps to HarmonyOS, making it easier for developers to bring their apps to the platform.
  • Open Source Ecosystem: Huawei has embraced open source principles in HarmonyOS development. This encourages community participation and contributions to the platform. The open-source nature of HarmonyOS allows developers to access the source code, contribute to its development, and create custom applications. This fosters a collaborative environment and accelerates the growth of the HarmonyOS ecosystem.
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Technical Aspects of HarmonyOS

HarmonyOS is a versatile operating system designed by Huawei to power a wide range of devices, from smartphones and tablets to smartwatches and IoT devices. It boasts a unique architecture and design principles that aim to deliver a seamless and efficient user experience across different platforms.

Architecture and Design Principles

HarmonyOS employs a microkernel architecture, which is known for its security and flexibility. This architecture separates the core operating system functions from the user applications, making it more resilient to security threats. The microkernel architecture also allows for a modular design, enabling the OS to be easily adapted to different devices and use cases.

  • Distributed Architecture: HarmonyOS adopts a distributed architecture that enables devices to seamlessly interact and share resources. This allows for a unified user experience across multiple devices, regardless of their hardware specifications. For example, a user can seamlessly transfer a video from their smartphone to their smart TV without any interruption.
  • Deterministic Latency: HarmonyOS prioritizes low latency, ensuring that applications respond quickly and smoothly. This is achieved through a real-time scheduling mechanism that optimizes resource allocation and minimizes delays.
  • Multi-device Collaboration: HarmonyOS allows for seamless collaboration between different devices. This is made possible through its distributed file system and inter-device communication protocols, which enable devices to share data and resources effortlessly.

Performance and Efficiency

HarmonyOS is designed to deliver high performance and efficiency across a range of devices. It utilizes a lightweight operating system core and optimized application frameworks to minimize resource consumption and maximize performance.

  • Resource Optimization: HarmonyOS employs a dynamic resource allocation mechanism that intelligently distributes resources to applications based on their requirements. This ensures that even resource-intensive applications run smoothly without compromising the overall system performance.
  • Low Power Consumption: HarmonyOS prioritizes power efficiency by using a range of techniques, such as dynamic frequency scaling and intelligent power management. This extends the battery life of devices and reduces energy consumption.

Security Features and Privacy Considerations

HarmonyOS prioritizes user security and privacy. It incorporates a robust security framework that includes features like secure boot, sandboxing, and data encryption.

  • Secure Boot: HarmonyOS uses a secure boot process to verify the integrity of the operating system and applications before they are loaded. This prevents malicious software from gaining access to the system.
  • Sandboxing: Applications are isolated within sandboxes, preventing them from accessing sensitive system resources or other applications. This effectively limits the potential damage caused by malware.
  • Data Encryption: HarmonyOS encrypts sensitive user data, both in transit and at rest, to protect it from unauthorized access.
  • Privacy Control: Users have granular control over their privacy settings, allowing them to choose what data they share with applications and how it is used.

Adoption and Market Penetration

HarmonyOS, Huawei’s alternative to Android, has been steadily gaining traction, particularly in its home market, China. However, its global adoption rate remains relatively low, presenting both challenges and opportunities for the operating system.

Adoption Rate and Regional Distribution

The adoption rate of HarmonyOS varies significantly across different regions. In China, where Huawei has a strong market presence, HarmonyOS has achieved considerable success. As of early 2023, it is estimated that over 300 million devices are running HarmonyOS. This figure includes smartphones, tablets, smart TVs, wearables, and other connected devices. Outside China, HarmonyOS adoption is still in its early stages. Huawei has been focusing on expanding its presence in key markets like Europe, Southeast Asia, and Latin America.

Challenges and Opportunities in the Global Smartphone Market

The global smartphone market is dominated by Android and iOS, making it a challenging landscape for HarmonyOS to navigate. Huawei faces several key challenges:

  • App Ecosystem: The lack of a robust app ecosystem is a major hurdle for HarmonyOS. While Huawei has been working to attract developers and build a comprehensive app library, it still lags behind Android and iOS in terms of app availability and quality.
  • Global Market Share: Huawei’s global smartphone market share has declined significantly since the US trade restrictions imposed in 2019. This has limited the potential reach of HarmonyOS.
  • Brand Perception: Some consumers may be hesitant to adopt HarmonyOS due to concerns about its maturity and long-term viability.

Despite these challenges, HarmonyOS presents some significant opportunities:

  • Innovation and Differentiation: HarmonyOS offers unique features and functionalities that differentiate it from Android and iOS, such as its distributed operating system architecture and seamless connectivity across devices.
  • Emerging Markets: HarmonyOS has the potential to gain traction in emerging markets where Android’s dominance is less pronounced.
  • Open Source Platform: HarmonyOS is an open-source platform, which could attract developers and encourage innovation.

Competitive Landscape

HarmonyOS faces competition from established players like Android and iOS, as well as emerging operating systems like Sailfish OS and Tizen.

  • Android: Android remains the dominant operating system globally, with a market share of over 80%. Its vast app ecosystem and widespread adoption make it a formidable competitor.
  • iOS: iOS, developed by Apple, is known for its user-friendly interface, security features, and strong app ecosystem. It primarily targets the premium smartphone segment.
  • Sailfish OS: Sailfish OS is a Linux-based operating system developed by Jolla. It emphasizes privacy and security, and has gained a niche following among privacy-conscious users.
  • Tizen: Tizen is an open-source operating system developed by Samsung. It powers Samsung’s smart TVs, wearables, and other devices, but has limited presence in the smartphone market.

HarmonyOS needs to differentiate itself from the competition by focusing on its unique features, building a strong app ecosystem, and expanding its global reach.

The Future of HarmonyOS: Huawei Building Alternative To Android

HarmonyOS, Huawei’s ambitious mobile operating system, is more than just a competitor to Android. It represents a long-term vision for a connected and intelligent future.

Huawei’s Vision for HarmonyOS

Huawei envisions HarmonyOS as the foundation for a seamless and interconnected ecosystem that extends beyond smartphones to encompass a wide range of devices, including smart homes, wearables, and automobiles. This vision is driven by the belief that the future of technology lies in interconnectedness and the ability to seamlessly interact with devices across various platforms.

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Areas of Innovation and Development for HarmonyOS

HarmonyOS is constantly evolving, with Huawei actively exploring and implementing innovative features and technologies.

Key Areas of Innovation

  • Artificial Intelligence (AI): HarmonyOS leverages AI to enhance user experiences, personalize interactions, and optimize device performance. AI-powered features like smart assistants, predictive text, and personalized recommendations are expected to become increasingly sophisticated.
  • Internet of Things (IoT): HarmonyOS is designed to be the central hub for a connected ecosystem, enabling seamless communication and data sharing between various devices. The expansion of IoT connectivity will further enhance the user experience and unlock new possibilities for smart home automation, wearable technology, and other connected devices.
  • Distributed Technologies: HarmonyOS utilizes distributed technologies to create a seamless and unified experience across multiple devices. This allows users to seamlessly switch between devices without interruption, share data effortlessly, and leverage the combined capabilities of their connected devices.
  • Privacy and Security: As HarmonyOS becomes more integrated into people’s lives, privacy and security become paramount. Huawei is committed to building a secure and privacy-focused ecosystem for HarmonyOS, implementing robust security measures and data encryption to protect user information.

Impact of HarmonyOS on the Mobile Operating System Landscape

The emergence of HarmonyOS has significant implications for the mobile operating system landscape.

Potential Impact on the Mobile Operating System Landscape

  • Increased Competition: HarmonyOS presents a serious challenge to Android’s dominance in the mobile operating system market. By offering a compelling alternative with unique features and a focus on interconnectedness, HarmonyOS could potentially erode Android’s market share and force Google to innovate further.
  • Ecosystem Development: The success of HarmonyOS hinges on the development of a robust and thriving ecosystem. This includes attracting app developers, building a strong app store, and forging partnerships with hardware manufacturers. The more apps and devices that are compatible with HarmonyOS, the more attractive it becomes to users.
  • Technological Advancement: HarmonyOS’s focus on distributed technologies, AI, and IoT could drive technological advancements in the mobile operating system space. This could lead to the development of new features, improved user experiences, and a more connected and intelligent future.
  • Shifting Power Dynamics: The emergence of HarmonyOS could shift the power dynamics in the mobile operating system market. It could empower Huawei to become a more significant player in the technology industry, challenging the dominance of Google and Apple.

User Experience and App Compatibility

Huawei building alternative to android
HarmonyOS is designed to provide a smooth and intuitive user experience, with a focus on simplicity and ease of use. It offers a range of features and functionalities that aim to enhance user interaction and provide a seamless experience across various devices.

User Interface and User Experience

HarmonyOS features a modern and visually appealing user interface that is designed to be intuitive and easy to navigate. It emphasizes a clean and minimalist design, with a focus on clear and concise information presentation.

The user interface is also highly customizable, allowing users to personalize their experience with different themes, widgets, and settings. HarmonyOS supports multi-window multitasking, allowing users to run multiple apps simultaneously, making it ideal for productivity and efficiency.

App Compatibility with Android

HarmonyOS has a high degree of compatibility with Android apps, thanks to its support for Android Runtime (ART). This allows developers to easily port their existing Android apps to HarmonyOS with minimal modifications.

The compatibility extends to various app categories, including games, social media, productivity tools, and more. However, there are some limitations, particularly for apps that rely heavily on Google Play Services or other Android-specific APIs.

Challenges and Opportunities for App Developers

The HarmonyOS ecosystem presents both challenges and opportunities for app developers.

Challenges

  • Limited Developer Ecosystem: While HarmonyOS has gained traction, the developer ecosystem is still relatively small compared to Android. This can pose challenges for developers in terms of finding resources, support, and a large user base.
  • API Differences: While HarmonyOS supports ART, there are some differences in APIs compared to Android. Developers need to adapt their code and consider these differences during the porting process.
  • Fragmentation: HarmonyOS is currently deployed on a range of devices, including smartphones, tablets, smart TVs, and wearables. Developers need to consider the different screen sizes, hardware capabilities, and user interactions across these devices.

Opportunities

  • First-mover Advantage: Developers who embrace HarmonyOS early can gain a competitive advantage by reaching a growing user base and becoming familiar with the platform.
  • Access to New Markets: HarmonyOS offers access to new markets, particularly in regions where Android dominance is less pronounced.
  • Cross-device Development: HarmonyOS’s cross-device capabilities allow developers to create apps that can seamlessly work across multiple devices, offering a more unified user experience.

Hardware Integration and Compatibility

HarmonyOS boasts impressive hardware compatibility, supporting a wide range of devices and components, encompassing smartphones, tablets, wearables, laptops, and even smart home appliances. This flexibility is a key strength, enabling Huawei to build a comprehensive ecosystem that caters to diverse user needs.

Hardware Compatibility, Huawei building alternative to android

HarmonyOS’s compatibility with various hardware components is a crucial factor in its success. This section explores the key aspects of hardware integration and compatibility within the HarmonyOS ecosystem.

  • Processors: HarmonyOS supports a wide range of processors, including ARM, x86, and RISC-V architectures. This broad support ensures compatibility with various hardware manufacturers and devices, enhancing the flexibility and reach of the operating system.
  • Memory: HarmonyOS efficiently manages memory resources, optimizing performance even on devices with limited RAM. This is particularly important for low-power devices like wearables and IoT appliances.
  • Displays: HarmonyOS seamlessly adapts to different display sizes and resolutions, offering a consistent user experience across a variety of devices.
  • Connectivity: HarmonyOS supports various connectivity options, including Wi-Fi, Bluetooth, NFC, and cellular networks. This ensures seamless communication and data transfer across devices.
  • Sensors: HarmonyOS integrates with a wide range of sensors, including accelerometers, gyroscopes, and GPS, enabling innovative applications and user experiences.

Challenges and Opportunities for Hardware Manufacturers

The HarmonyOS ecosystem presents both challenges and opportunities for hardware manufacturers.

  • Development Costs: Adapting hardware components to support HarmonyOS may require additional development costs for manufacturers. However, the potential market reach and growth of the HarmonyOS ecosystem can offset these costs.
  • Ecosystem Development: Hardware manufacturers need to collaborate with Huawei and other developers to create a vibrant ecosystem of applications and services for HarmonyOS devices. This requires close coordination and a shared commitment to building a successful platform.
  • Market Competition: Hardware manufacturers face competition from established players in the Android and iOS ecosystems. Differentiating themselves and attracting users to HarmonyOS devices will require innovative product designs and compelling features.
  • Software Support: Ensuring timely software updates and security patches for HarmonyOS devices is crucial for user satisfaction and trust. Hardware manufacturers must work closely with Huawei to provide consistent and reliable software support.
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Huawei’s Hardware Role in HarmonyOS Success

Huawei’s own hardware plays a critical role in the success of HarmonyOS.

  • Device Integration: Huawei’s smartphones, tablets, and wearables provide a foundation for the HarmonyOS ecosystem, offering a seamless user experience and demonstrating the platform’s capabilities.
  • Ecosystem Development: Huawei’s commitment to developing and supporting HarmonyOS encourages other hardware manufacturers to join the ecosystem, creating a virtuous cycle of innovation and growth.
  • Market Leadership: Huawei’s strong brand recognition and market share in key regions like China provide a solid base for HarmonyOS adoption and expansion.
  • Hardware Innovation: Huawei’s focus on hardware innovation, such as foldable displays and advanced camera systems, enhances the appeal of HarmonyOS devices and attracts users.

Security and Privacy Considerations

HarmonyOS, Huawei’s alternative to Android, has been designed with security and privacy as key considerations. While still in its early stages of development and adoption, HarmonyOS incorporates a range of security features and privacy-enhancing mechanisms to address potential vulnerabilities and safeguard user data.

Security Features of HarmonyOS

HarmonyOS employs a layered security architecture to protect user data and system integrity. The security model encompasses multiple layers, including hardware-level security, operating system-level security, and application-level security. This layered approach aims to provide comprehensive protection against various threats.

  • Hardware-Level Security: HarmonyOS integrates hardware-level security features such as Secure Enclave and Trusted Execution Environment (TEE) to isolate sensitive data and operations from the main operating system. These secure enclaves provide a protected environment for storing cryptographic keys, passwords, and other critical information, making them inaccessible to malicious applications or unauthorized access.
  • Operating System-Level Security: HarmonyOS incorporates a robust operating system-level security framework that includes features like sandboxing, access control mechanisms, and system-level encryption. Sandboxing isolates applications from each other and the underlying operating system, preventing malicious applications from accessing sensitive data or interfering with other applications. Access control mechanisms restrict application permissions, ensuring that applications only access the data and resources they require. System-level encryption encrypts data at rest, protecting it from unauthorized access even if the device is physically compromised.
  • Application-Level Security: HarmonyOS provides a secure environment for applications, implementing measures such as code signing and application integrity checks to ensure that applications are legitimate and have not been tampered with. Code signing verifies the authenticity and integrity of applications, while application integrity checks detect any modifications or alterations to the application code. These measures help to mitigate the risk of malware and other malicious applications.

Privacy Considerations in HarmonyOS

HarmonyOS prioritizes user privacy by incorporating features and mechanisms to protect user data and control its usage.

  • Data Minimization: HarmonyOS follows the principle of data minimization, collecting only the necessary data for its operation and functionality. This minimizes the amount of user data collected and stored, reducing the potential for misuse or unauthorized access.
  • Privacy Controls: HarmonyOS provides users with granular control over their data and privacy settings. Users can customize permissions for applications, control data sharing, and manage their privacy preferences. This allows users to actively manage their data and privacy according to their needs and preferences.
  • Differential Privacy: HarmonyOS employs differential privacy techniques to protect user data when it is used for analysis or research purposes. Differential privacy adds noise to data sets, making it difficult to identify individual users while still allowing for meaningful insights. This technique helps to safeguard user privacy while enabling data-driven improvements and innovations.

Comparison of HarmonyOS and Android Security

HarmonyOS and Android both implement security features and privacy considerations, but they differ in their approaches and specific implementations.

  • Security Architecture: HarmonyOS utilizes a layered security architecture, incorporating hardware-level security, operating system-level security, and application-level security. Android also employs a layered security model, but its emphasis on hardware-level security is relatively newer compared to HarmonyOS. While Android has been criticized for security vulnerabilities in the past, it has actively worked to improve its security posture through regular updates and security patches.
  • Privacy Features: HarmonyOS emphasizes user privacy by implementing data minimization principles, providing granular privacy controls, and employing differential privacy techniques. Android also provides privacy controls and has introduced features like data usage monitoring and app permission management. However, Android’s approach to privacy has been criticized for its complexity and the difficulty in understanding and managing privacy settings. HarmonyOS aims to simplify privacy management and provide a more transparent user experience.
  • Ecosystem and App Security: HarmonyOS’s closed ecosystem and focus on security provide a more controlled environment for app development and distribution. This can potentially enhance app security by reducing the risk of malware and malicious applications. Android’s open ecosystem allows for a wider range of app developers and a larger app market. However, this openness also comes with the risk of malware and security vulnerabilities. Android has implemented measures to mitigate these risks, but the open nature of the ecosystem presents ongoing challenges.

Potential Security Risks and Vulnerabilities

While HarmonyOS incorporates security features and privacy considerations, it is important to acknowledge that no system is entirely immune to vulnerabilities.

  • Emerging Threats: As HarmonyOS matures and gains wider adoption, new threats and vulnerabilities may emerge. These could include zero-day exploits, malware targeting the HarmonyOS ecosystem, and social engineering attacks. It is crucial for Huawei to actively monitor for and address emerging threats to ensure the ongoing security of the platform.
  • Hardware Security: Hardware vulnerabilities could potentially compromise the security of HarmonyOS. This includes vulnerabilities in hardware components such as processors, memory chips, and communication interfaces. Secure hardware design and regular security updates are essential to mitigate these risks.
  • Software Vulnerabilities: Like any operating system, HarmonyOS may be susceptible to software vulnerabilities. These could arise from bugs in the operating system code, vulnerabilities in third-party applications, or weaknesses in the security architecture. Ongoing security audits, regular software updates, and a robust vulnerability disclosure process are essential for addressing software vulnerabilities.

Epilogue

As Huawei continues to develop and refine HarmonyOS, its impact on the mobile operating system landscape remains to be seen. The success of HarmonyOS hinges on its ability to attract developers, build a robust app ecosystem, and gain significant market share. The future of HarmonyOS is intertwined with the evolution of mobile technology, the geopolitical landscape, and the choices made by users and developers.

Huawei’s move to build an alternative to Android is a bold one, and it’s interesting to see how it will play out in the long run. It’s reminiscent of Nintendo’s decision to not go completely digital with the NX, which was a wise move considering the nintendo nx not digital only decision.

Huawei’s success will likely depend on how well they can attract developers and users to their platform, and how they can convince them to choose it over Android.