Evernote Plus & Premium Price Increase: What You Need to Know

Evernote plus premium price increase – Evernote Plus and Premium price increase has sparked a wave of discussions among users, leaving many wondering about the value proposition and future of the popular note-taking platform. The price hike, announced earlier this year, has prompted users to re-evaluate their subscriptions and explore alternative options. This article delves into the intricacies of the price increase, analyzing its impact on Evernote’s business and the user experience.

We’ll explore the key features offered by Evernote Plus and Premium, examining the price difference and its justification. We’ll also look at the historical price changes, analyze the pricing trends, and compare Evernote’s pricing with its competitors, such as Notion, OneNote, and Google Keep. This comprehensive analysis will provide insights into the value proposition of Evernote Plus and Premium for different user segments and discuss the potential impact of the price increase on user adoption rates.

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Evernote Plus & Premium Features

Evernote Plus and Evernote Premium are two subscription plans that offer a variety of features to help you organize your notes, ideas, and tasks. While both plans offer a robust set of tools, Evernote Premium provides a more comprehensive experience with additional features and increased storage capacity.

Feature Comparison

This section delves into the key differences between Evernote Plus and Evernote Premium, highlighting the features that distinguish each plan and justify the price difference.

Storage Capacity: Evernote Plus offers 10 GB of storage, sufficient for most users. However, Evernote Premium provides a generous 100 GB of storage, ideal for users who frequently work with large files, such as images, videos, or audio recordings.
Offline Access: Both plans allow offline access to notes, but Evernote Premium provides offline access to all notebooks, while Evernote Plus limits it to two notebooks. This feature is particularly beneficial for users who frequently work offline or travel extensively.
Note History: Evernote Premium allows you to view and restore past versions of your notes, enabling you to track changes and revert to earlier drafts. Evernote Plus does not offer this feature.
Presentation Mode: Evernote Premium includes a presentation mode that lets you present your notes in a slideshow format, complete with transitions and animations. This feature is useful for delivering presentations or sharing ideas visually.
Business Features: Evernote Premium offers advanced features for teams and businesses, including shared notebooks, workspaces, and administrative controls. These features facilitate collaboration and streamline workflows for businesses of all sizes.

Benefits of Upgrading to Premium

Upgrading to Evernote Premium unlocks a range of benefits that enhance productivity and efficiency. These benefits include:

Enhanced Storage Capacity: Premium users enjoy significantly more storage space, allowing them to store a vast amount of data without worrying about exceeding their limits. This is especially useful for users who work with large files or need to archive a considerable volume of information.
Offline Access to All Notebooks: Premium users can access all their notebooks offline, ensuring uninterrupted access to their notes even when they are not connected to the internet. This feature is crucial for users who work remotely or travel frequently, as it allows them to stay productive regardless of their location.
Note History and Version Control: Premium users can track changes to their notes and restore previous versions, providing a safety net for accidental deletions or edits. This feature is invaluable for ensuring data integrity and protecting valuable information.
Presentation Mode for Visual Communication: Premium users can present their notes in a visually appealing and engaging slideshow format, enhancing communication and collaboration. This feature is particularly useful for delivering presentations, sharing ideas, or creating engaging content.
Business-Oriented Features for Team Collaboration: Premium users gain access to advanced features that facilitate teamwork and streamline workflows, enabling businesses to manage projects effectively and collaborate seamlessly. These features include shared notebooks, workspaces, and administrative controls.

Price History and Trends

Evernote’s pricing has evolved over time, reflecting changes in the market, the company’s strategy, and the features offered. Understanding this history provides insights into the current pricing structure and potential future trends.

Evernote Plus Price History

The price history of Evernote Plus reveals a pattern of gradual increases, interspersed with occasional periods of stability.

Early Years (2008-2013): Evernote Plus was initially offered at $45 per year, providing users with increased storage and offline access. This pricing remained consistent for several years, reflecting the early stage of the product and its market penetration.
Price Adjustments (2014-2016): In 2014, Evernote introduced a monthly subscription option for Plus at $5 per month, alongside the annual plan. This provided greater flexibility for users. In 2016, the annual price increased to $50, reflecting the growing value of Evernote Plus features and the increasing costs of providing the service.
Recent Price Increases (2017-2023): Since 2017, Evernote Plus has seen several price increases, primarily in line with inflation and the cost of maintaining and improving the service. The current price is $69.99 per year or $7.99 per month.

Evernote Premium Price History

Evernote Premium has followed a similar trend of gradual price increases, reflecting the added value of its features.

Initial Pricing (2008-2013): Evernote Premium was initially offered at $45 per year, providing users with additional features like presentation mode, advanced search, and more storage. This pricing remained relatively stable for several years, reflecting the early stage of the product and its market penetration.
Price Adjustments (2014-2016): In 2014, Evernote introduced a monthly subscription option for Premium at $10 per month, alongside the annual plan. This provided greater flexibility for users. In 2016, the annual price increased to $70, reflecting the growing value of Evernote Premium features and the increasing costs of providing the service.
Recent Price Increases (2017-2023): Since 2017, Evernote Premium has seen several price increases, primarily in line with inflation and the cost of maintaining and improving the service. The current price is $99.99 per year or $11.99 per month.

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Pricing Trends and Influencing Factors

Evernote’s pricing trends demonstrate a gradual increase over time, driven by several factors.

Inflation and Operating Costs: As the cost of providing services and maintaining infrastructure has increased, Evernote has adjusted its pricing to reflect these changes.
Value Proposition: Evernote has continuously added features and improved its platform, enhancing the value proposition for both Plus and Premium users. These improvements justify the price increases.
Market Competition: Evernote competes with other note-taking and productivity tools, which also adjust their pricing strategies. Evernote has to remain competitive while balancing its need to generate revenue.
User Demand: The demand for Evernote’s services has remained strong, allowing the company to adjust its pricing to reflect the value it provides to its users.

Competitor Analysis: Evernote Plus Premium Price Increase

Evernote’s pricing strategy is not unique. Many other note-taking and productivity tools offer similar features at varying price points. Comparing Evernote’s pricing and features to its competitors provides valuable insights into its competitive positioning and the overall market dynamics.

Comparison of Pricing and Features

The following table summarizes the pricing plans and key features of Evernote, Notion, OneNote, and Google Keep. This comparison helps to understand how Evernote stacks up against its competitors in terms of price and functionality.

Feature	Evernote Plus	Evernote Premium	Notion Personal	Notion Professional	OneNote (Free)	Google Keep (Free)
Price/Month	$3.99	$7.99	$5	$8	Free	Free
Note Storage	2GB	10GB	Unlimited	Unlimited	Unlimited	Unlimited
Offline Access	Yes	Yes	Yes	Yes	Yes	No
File Attachments	25MB	200MB	5GB	Unlimited	Unlimited	Limited
Collaborations	Limited	Unlimited	Unlimited	Unlimited	Unlimited	Limited
Advanced Search	Yes	Yes	Yes	Yes	Limited	Limited
Templates	Limited	Unlimited	Unlimited	Unlimited	Limited	Limited
Customizable Workspaces	Yes	Yes	Yes	Yes	No	No

Key Differentiators, Evernote plus premium price increase

Evernote differentiates itself from competitors by offering a robust feature set focused on note-taking and organization. While Notion and OneNote provide a broader range of functionalities, Evernote excels in its core note-taking features, such as handwriting recognition, audio recording, and web clipping.

Evernote’s strength lies in its long-standing focus on note-taking and organization. It offers a rich feature set for capturing, organizing, and managing notes, including handwriting recognition, audio recording, and web clipping.
Notion emphasizes flexibility and customization, allowing users to create databases, wikis, and project management tools. It provides a powerful platform for building customized workflows and systems.
OneNote, developed by Microsoft, is integrated with the Microsoft ecosystem and provides a comprehensive note-taking experience with features like handwriting recognition, audio recording, and document collaboration. It is a popular choice for students and professionals working within the Microsoft environment.
Google Keep, a simple and free note-taking app, focuses on quick note-taking and list creation. It is well-integrated with other Google services and offers features like voice recording and location-based reminders.

Competitive Landscape

The note-taking and productivity software market is highly competitive, with various players vying for user attention. Evernote faces competition from established players like Microsoft OneNote and Google Keep, as well as newer, more versatile tools like Notion.

Notion’s rise has challenged Evernote’s position in the market, particularly among users seeking a more customizable and feature-rich platform. Notion’s flexibility and powerful features have attracted a growing user base.
OneNote remains a popular choice for users within the Microsoft ecosystem, offering a seamless integration with other Microsoft products and services. However, it lacks the advanced note-taking features and organization tools that Evernote provides.
Google Keep’s simplicity and free accessibility make it a popular choice for quick note-taking and list creation. However, its limited functionality compared to Evernote and other competitors may hinder its appeal for users requiring more advanced features.

Evernote’s Positioning

Evernote positions itself as a robust note-taking and organization tool that caters to a diverse range of users, from students and professionals to researchers and creative individuals. It focuses on providing a comprehensive suite of features designed to enhance note-taking, organization, and productivity.

Evernote’s pricing strategy is designed to offer a balance between affordability and feature access. The Plus plan provides essential features for individual users, while the Premium plan offers advanced features and increased storage for power users.
Evernote’s focus on core note-taking features, such as handwriting recognition, audio recording, and web clipping, differentiates it from competitors and appeals to users seeking a dedicated note-taking solution.
Evernote’s extensive platform support, including desktop, mobile, and web applications, ensures accessibility across various devices and operating systems.

Value Proposition for Users

Evernote Plus and Premium offer a range of features designed to enhance note-taking, organization, and productivity for different user segments. Understanding the value proposition for each user group is crucial to assess the impact of the price increase on user perceptions and adoption rates.

Value Proposition for Students

Students are a significant user segment for Evernote, utilizing its features for academic tasks, research, and project management. Evernote Plus and Premium provide enhanced features that can be particularly valuable for students:

Increased Storage: Students often require substantial storage for lecture notes, research papers, and project files. Evernote Plus and Premium offer significantly more storage compared to the free plan, alleviating storage concerns.
Offline Access: Students may need to access their notes while offline, for example, during exams or while traveling. Evernote Plus and Premium enable offline access to notes, ensuring crucial information is readily available.
Enhanced Collaboration: Collaboration features, such as shared notebooks and note sharing, are beneficial for group projects and study sessions. Evernote Plus and Premium offer more advanced collaboration features compared to the free plan.

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The price increase may impact student adoption rates, particularly those on a budget. However, the value proposition for students, especially those heavily reliant on note-taking and organization, may still justify the premium plans.

Value Proposition for Professionals

Professionals utilize Evernote for a wide range of tasks, including project management, client communication, and knowledge management. Evernote Plus and Premium offer features that cater to professional needs:

Advanced Search and Organization: Professionals require efficient search and organization capabilities to quickly locate critical information. Evernote Plus and Premium offer advanced search filters, note tagging, and workspace organization tools that streamline information retrieval.
Presentation Mode: Professionals may need to present their ideas or information to clients or colleagues. Evernote Plus and Premium enable presentation mode, allowing users to present notes with visual clarity and professionalism.
Business-Oriented Features: Evernote Plus and Premium offer features specifically designed for business users, such as business-grade security, team collaboration tools, and integration with other business applications.

The price increase may cause some professionals to reconsider their subscription to Evernote Plus or Premium. However, the value proposition of advanced features for project management, client communication, and knowledge management may still outweigh the increased cost for professionals who rely heavily on Evernote for their work.

Value Proposition for Other User Segments

Evernote Plus and Premium offer value to other user segments beyond students and professionals. For example, creative professionals, writers, and researchers may benefit from the enhanced features for organization, collaboration, and note-taking.

Impact of Price Increase on User Perceptions and Adoption Rates

The price increase may negatively impact user perceptions and adoption rates, particularly for price-sensitive users. However, the impact will likely vary depending on the user segment, their individual needs, and the perceived value of Evernote’s features.

Comparison of Evernote Plus and Premium

The following table compares the features, pricing, and target audience of Evernote Plus and Premium:

Feature	Evernote Plus	Evernote Premium	Target Audience
Storage	10GB	20GB	Students, Professionals, Casual Users
Offline Access	Yes	Yes	Students, Professionals, Travelers
Note Sharing	Limited	Unlimited	Students, Professionals, Collaborators
Advanced Search	Basic	Advanced	Professionals, Researchers
Presentation Mode	No	Yes	Professionals, Presenters
Business Features	Limited	Extensive	Businesses, Teams
Pricing	[Price]	[Price]	[Price-sensitive Users, High-value Users]

User Feedback and Reactions

The price increase for Evernote Plus and Premium has generated significant user feedback, ranging from disappointment and anger to understanding and acceptance. While some users have expressed their willingness to continue using Evernote, others have threatened to switch to alternative note-taking platforms.

User Concerns and Complaints

The price increase has sparked numerous concerns and complaints from Evernote users. Many feel that the new pricing is unjustified, especially considering the recent feature cuts and the perceived decline in the overall user experience.

Increased Costs: Users have expressed concern about the significant price increase, especially for Premium users, who now pay almost double the previous price. This increase has been perceived as disproportionate to the value provided by the service.
Reduced Features: The recent feature cuts, such as the removal of unlimited note uploads for free users, have further fueled user dissatisfaction. The perception is that Evernote is charging more for a service that has become less comprehensive.
Lack of Transparency: Users have criticized Evernote for not providing clear explanations for the price increase or the feature cuts. This lack of transparency has created a sense of mistrust and resentment among users.
Competition: The emergence of strong competitors like Notion and Bear has made users more sensitive to price increases. These alternatives offer comparable features at a lower cost, making it easier for users to switch platforms.

Addressing User Concerns

Evernote needs to address user concerns to maintain customer satisfaction and prevent further user churn. Here are some strategies they can implement:

Communicate Clearly: Evernote should provide clear and transparent explanations for the price increase and feature cuts. This communication should highlight the value proposition of the service and explain how the changes will benefit users.
Offer Incentives: Evernote can offer incentives to existing users, such as discounts, extended free trials, or exclusive features, to soften the blow of the price increase and encourage them to stay.
Focus on Value: Evernote should emphasize the unique value proposition of its service, such as its cross-platform compatibility, powerful search functionality, and robust note organization features. This can help users justify the higher price.
Improve User Experience: Evernote should continue to invest in improving the user experience by addressing bugs, adding new features, and enhancing the overall performance of the platform. This can help regain user trust and loyalty.

Impact on Evernote’s Business

The price increase for Evernote Plus and Premium plans will undoubtedly have a multifaceted impact on the company’s business. While it might lead to a short-term revenue boost, the long-term effects on user base and brand perception are crucial considerations.

Potential Impact on Revenue and User Base

The price increase could lead to a short-term surge in revenue as existing users upgrade their plans or new users opt for the higher-tier features. However, the impact on the user base is more complex. A significant portion of users might be price-sensitive and choose to downgrade their plans or even switch to competitors offering similar features at lower prices.

A study by Statista suggests that a 10% price increase can lead to a 5% decrease in demand for non-essential products. While Evernote is not a non-essential product for many users, the price increase might push some to explore alternatives.
The price increase could also impact user acquisition. New users might be hesitant to sign up for Evernote if they perceive the pricing to be too high compared to competitors.

Strategic Implications for Long-Term Growth

The price increase could be a strategic move by Evernote to improve its profitability and invest in product development and innovation. However, it is crucial for the company to ensure that the price increase is justified by the value proposition of the premium features.

Evernote needs to demonstrate the value of its premium features and highlight the benefits they offer to users. This could involve promoting features like increased storage space, offline access, and advanced collaboration tools.
The company also needs to address concerns about the value of the premium features compared to free alternatives. This could involve offering free trials, discounts, or bundles to incentivize users to upgrade.

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Adjusting Business Strategy

In response to the price increase, Evernote might need to adjust its business strategy to mitigate potential negative impacts. This could involve focusing on retaining existing users by offering incentives or improving the value proposition of the premium plans.

Evernote could introduce a loyalty program to reward long-term users with discounts or exclusive features.
The company could also explore alternative pricing models, such as a tiered subscription system that offers different levels of features at varying price points.
Investing in marketing and outreach to highlight the value of Evernote’s premium features and address user concerns about pricing is crucial.

Alternatives to Evernote

Evernote’s price increase has prompted many users to explore alternative note-taking and productivity tools. Fortunately, a diverse range of options exist, catering to various needs and budgets. This section will delve into some prominent Evernote alternatives, examining their features, pricing, and user experience.

Comparison of Evernote Alternatives

Evernote alternatives offer a variety of features, pricing models, and user experiences. Here’s a table comparing some popular options:

Pros and Cons of Switching to an Evernote Alternative

Switching from Evernote to another platform involves weighing the pros and cons based on your specific needs and budget.

Pros:
- Lower Cost: Many alternatives offer similar features at a lower price point compared to Evernote’s Premium plan.
- More Powerful Features: Some alternatives, like Notion, offer more advanced features such as database functionality, collaboration tools, and customization options.
- Improved User Experience: Some users find alternative platforms to be more intuitive or visually appealing than Evernote.
Cons:
- Learning Curve: Switching to a new platform may require learning a new interface and workflow.
- Data Migration: Transferring your notes and data from Evernote to a new platform can be time-consuming and challenging, especially if you have a large amount of data.
- Feature Differences: Not all alternatives offer the same features as Evernote. Some features, like web clipping, might not be as robust in alternative platforms.

Evernote’s Future Plans

Evernote has been steadily adapting to the evolving market demands, and its future plans offer a glimpse into its strategies for navigating the competitive landscape. Recent announcements and its roadmap reveal a focus on enhancing core features, exploring new revenue streams, and solidifying its position as a comprehensive note-taking and productivity platform.

Evernote’s Future Roadmap

Evernote’s future roadmap encompasses several key areas of development. The company aims to refine its core note-taking features, integrate artificial intelligence (AI) for enhanced productivity, and expand its offerings to cater to a broader user base.

Enhanced Note-Taking Features: Evernote plans to introduce improvements to its note-taking capabilities, focusing on features like collaborative editing, enhanced search functionality, and more intuitive organization tools. These enhancements are expected to provide a more seamless and efficient experience for users, particularly those working in teams or on complex projects.
AI Integration: Evernote is actively exploring the integration of AI technologies to augment its platform. This includes features like automatic note summarization, smart tagging, and personalized recommendations. By leveraging AI, Evernote aims to make note-taking more intelligent and efficient, automating tasks and providing users with valuable insights from their notes.
Expanded Offerings: Evernote is looking to expand its offerings beyond traditional note-taking. This may involve introducing features like project management tools, task management capabilities, or even integration with other productivity apps. By expanding its functionality, Evernote aims to become a more comprehensive productivity platform, catering to a wider range of user needs.

Epilogue

The Evernote Plus and Premium price increase has undoubtedly raised eyebrows among users, prompting a reevaluation of the platform’s value proposition. While the price hike may impact user adoption rates, Evernote’s commitment to innovation and future development will be crucial in retaining its loyal user base. The company’s ability to address user concerns and maintain customer satisfaction will be paramount in navigating this challenging landscape. As Evernote continues to evolve, it will need to strike a balance between its pricing strategy and the needs of its diverse user community.

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Hopefully, Evernote will follow suit and offer some exciting new features to justify the price hike.